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Question
Apple used a wide array of options to create interest and communicate the value proposition for its brands like the iPad and iPhone. Which of the following would NOT be included in Apple's advertising plan?a. Billboard ads
b. Manufacturing schedule
c. Product placement
d. Promotional events
Answer
This answer is hidden. It contains 1 characters.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.