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Question
According to the Customer Relationship Management (CRM) orientation:a. each customer represents just a single sale rather than a potential stream of resources.
b. customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
c. the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
d. customers form relationships with companies as opposed to companies conducting individual transactions with customers.
e. a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.
Answer
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