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Question
A telephone call from a salesperson requesting you to purchase a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?A) direct selling
B) one-way communication
C) direct wholesaling
D) two-way vending
E) e-commerce
Answer
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Related questions
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B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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B) PRM (partner relationship management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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B) advertising
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A) the Federal Trade Commission (FTC)
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D) the American Marketing Association (AMA)
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B) cold calling
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B) perishability
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D) personalization
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