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Question
A real estate firm has a name-and-address file. It now chooses to incorporate into the file the demographic, geo- demographic, psychographic and behavioral data of its customers. Through this type of list enhancement, the real estate firm will:a. get a larger number of customer names and addresses in its database.
b. contribute to the ease of payment for its customers.
c. have a more complete description of who its customers are.
d. allow consumers convenient access to compare product features on its website.
Answer
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