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Question
A popular fast food chain notices that its ads are indistinguishable from those of other fast food companies. All the ads usually feature young people enjoying fast food. As a result, this fast food chain launches a creative advertisement which shows elderly people buying food from it and acting like youngsters. The message that people get from this advertisement is that it is allowable for even old people to have fun. In the context of this scenario, what was the purpose of this advertisement for the fast-food chain?
a. To reinforce the company's brand imageb. To generate repeat sales from the company's customers
c. To present logical reasons for customers to prefer the brand
d. To break through the ad clutter and get attention
Answer
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