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Question
A marketing manager for a company that packages vacations to exotic locations uses a variety of media to promote these trips; including upscale magazines, infomercials, and direct mail. One of the primary objectives is integration. This is because if these programs are integrated, the manager can:a. cut the cost of communicating with audiences.
b. easily measure for their results.
c. make the program more effective than the sum of their parts.
d. eliminate the need to tailor specific messages to specific audiences.
Answer
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