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Question
A leading sporting goods company calls a press conference to announce that the National Football League has signed a contract to endorse the company's products. By doing this, the sporting goods company ensures that:a. the national media is virtually forced to cover the story.
b. its story has more credibility and an air of importance.
c. journalists do an exclusive story on the firm.
d. its goods become more financially beneficial to the consumer.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.