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Question
A key advantage of using recognition scores to test an ad is that it:a. demonstrates whether or not a consumer will buy the brand being advertised.
b. allows for comparison with the performance of other ads from past years.
c. tells whether consumers will remember the brand when they are in the store.
d. reassures the client that the ad agency knows what it is doing.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.