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Question
A _______ is the supplier firm's repository for all relevant information about past and present customers. For each customer, it should contain transaction prices and profits from past orders, costs to serve, an estimate of the supplier's share of the customer's business, a forecast of potential sales, important customer firm characteristics, the names of buying team members and their roles in purchase decisions, previous account call reports, product or service applications, and relevant buying practices, policies, and patterns. (p. 338; Use of IT)a. customer relationship management (CRM) system
b. customer database
c. market database
d. prospecting plan
Answer
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