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Question
A good guideline to follow when trying to improve brainstorming within a team is to:a. foster an atmosphere of tranquility and ensure minimal changes to the environment.
b. insulate the team from outside influences to help them focus on the task at hand.
c. add more diversity to the group to increase creative abrasion.
d. encourage interpersonal abrasion in order to generate creative conflict.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.