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Question
A fragrance manufacturer wants its target customers to demonstrate top-of-the-mind awareness regarding its long- standing perfume, Bouquet. This means that when they are asked to think of perfumes, they woulda. include the name Bouquet somewhere on their list.
b. realize that they want to purchase Bouquet.
c. think of Bouquet first.
d. claim to be loyal consumers of Bouquet.
Answer
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