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Question
A cosmetic manufacturer that targets young women was looking at a graphical display of how women perceived different brands of cosmetics. They found that their brand was clustered with brands that are targeted toward older women. This graphical depiction of the positioning of competing brands used by the marketer is an example of a _____.a. perceptual map
b. BCG matrix
c. competitive matrix
d. competitive array
e. positioning plot
Answer
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