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Question
A _______ contains names of key contacts, their direct mail and e-mail addresses, corporate locations, and Web-site information, plus limited descriptive information on each competitor in the defined market.a. customer relationship management (CRM) system
b. customer database
c. market database
d. prospecting plan
Answer
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Related questions
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Prospecting is often called the art of creating, extracting, and delivering customer value and communicating the value created in a timely manner.
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a. implied
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a. community
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The goal of _______ captures the total expenditures required to deliver the intended total customer experience to targeted segments and customers. Perhaps the principal reason that supplier firms turn to indirect channels is the desire to dramatically reduce distribution costs.
a. market access
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a. development speed
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Allocation skills refer to a manager's expertise in budgeting time, people, and money.
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_______ for a firm identifies which brand elements a firm chooses to apply across the various products it sells." In business markets, the most significant aspect of branding strategy is deciding on the brand hierarchy to pursue.
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