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Question
A consumer is shown a picture of a man looking into the oven while a woman sits at desk nearby with her back to him. The consumer is then asked to suggest what is going on in the picture, and to fill in blanks such as "The man is. . . " and "The woman is . . . " This method gathers consumer data through:a. metaphors.
b. sentence and picture completion.
c. dialogue balloons.
d. field work.
Answer
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