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Question
A company that produces a popular brand of pasta decides against increasing product price. Instead, the management decides to decrease the quantity of packed content from 100gms to 90gms. According to the management, a price increase would risk losing its brand loyal consumers who relate to the brand as affordable. This is an attempt to retain the consumers' _____ of their product.a. anticipation
b. disposition
c. perception
d. motivation
e. distortion
Answer
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