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Question
A clothing company that targets preteens and young teens has to respond quickly when its celebrity spokesperson, a 19-year-old pop singer, is arrested for drunk driving and cocaine possession. A few months later, its new public relations specialist reviews this situation and how it was handled. To better handle such situations in the future, she decides to:a. take control over what the media chooses to say or report.
b. prepare a public relations audit and identify the company's vulnerabilities.
c. disseminate positive information through in-house publications.
d. deploy lobbyists to monitor legislation that can negatively impact the company.
Answer
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